Today most of the people go to Internet to search information and ideas for their next trip, to compare deals and to make a decision where to stay and what to do. One of the best ways to attract online users to our website and hence to our hotel is to take control over our online presence by starting a hotel’s blog.
The investment in this marketing tool is a great way to share news about the hotel, to promote new packages, to show nearby attractions, give ideas and tips for travellers. It is important to have a blog and here are the main advantages of starting one:
Maintaining a hotel’s blog has a strong PR effect. By showing the hotel in another perspective and giving emotion to users we can stand out from our competitors.
The good blog not only keep the website fresh but let us improve our online presence in any way. Regular posting of interesting and useful content in the hotel’s blog gives good impression to users and allow us to reach more website visitors and potential guests.
The most important advantage of hotel’s blog is the good SEO (Search Engine Optimization), i.e. improving our ranking in search engines – the ones who travellers use all the time to search for trip information and ideas. Google gives priority to new and useful content and show these pages higher in the search results. Regular posting on our hotel’s blog increase our chances to reach the first page of Google for a given keyword. That way more and more potential guests will fins our hotel’s website through our blog when they search for travel info.
Another facts is that people who are looking for place to stay most of the time are interested in the things they can do during their stay. If we give them information and ideas for that it is more likely they choose us instead of our competitors. That way we build a trust in the brand. Articles for local restaurants, theaters or other interesting places and attractions will generate higher traffic to our website and will increase our chance for more visitors.
If you need help setting up your hotel’s blog, contact us and we can help you develop a successful content marketing strategy!
