{"id":5012,"date":"2015-12-10T07:04:54","date_gmt":"2015-12-10T07:04:54","guid":{"rendered":"http:\/\/travelmind.eu\/%d0%b5%d1%84%d0%b5%d0%ba%d1%82%d0%b8%d0%b2%d0%b5%d0%bd-%d0%b8%d0%bc%d0%b5%d0%b9%d0%bb-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3-2\/"},"modified":"2015-12-10T07:04:54","modified_gmt":"2015-12-10T07:04:54","slug":"effective-email-marketing-in-the-travel-industry","status":"publish","type":"post","link":"https:\/\/kzankov.com\/en\/effective-email-marketing-in-the-travel-industry\/","title":{"rendered":"5 tips for effective email marketing in the travel industry"},"content":{"rendered":"

\"5<\/a><\/p>\n

Nowadays there are many tools and channels for online marketing in the travel and tourism industry \u2013 from the compulsory social networks and platforms for online reviews to paid advertising websites, etc. Amid all of them the email marketing can remain in the background but it shouldn\u2019t be.<\/p>\n

Email marketing for hotels, restaurants and travel agencies is one of the most effective mechanisms for attracting new and retaining regular customers, for brand promotion and increasing direct sales.<\/p>\n

That\u2019s why we are going to show you the following 5 tips for effective email marketing in the travel industry:<\/strong><\/p>\n

1. Increase your email subscribers organically<\/strong><\/p>\n

For a successful online marketing in the travel industry it is important to target our message to the right customers. With email marketing this can be achieved by increasing our subscribers only organically, i.e. with real, interested in travelling people. <\/strong><\/p>\n

The voluntary obtained email address ensures that we are communicating with the right person.<\/strong> In order to stimulate our guests to leave their emails we can add the necessary plugin on our website, to put a place for emails on our surveys in the hotel rooms or to ask for them during check out. That way every guest interested in our offers can be added to the list.<\/p>\n

2. Create and follow an email marketing schedule<\/strong><\/p>\n

The effective email marketing in the travel or related industry is the consistent one. Our strategy should follow a certain time frames and regularity. All that can be done with the help of an email marketing schedule. <\/strong><\/p>\n

That is necessary for every hotelier because if we send emails too often we will be annoying. If we do it too rarely, our clients will forget about us. That\u2019s why we should examine how often and when we should send email newsletters. All that depends on our online marketing plan and the content and goals of the emails.<\/p>\n

3. Use email automation<\/strong><\/p>\n

The good thing about online marketing tools is that many of them can be automated. We have this option with email marketing, too. There are compulsory emails which every subscriber should receive but we can\u2019t send manually every time.\u00a0 Here comes the role of the automated emails \u2013 for new subscription, a week before check-in, after check-out, weekly newsletters, periodic special offers, etc.<\/strong><\/p>\n

4. Use personalized massage<\/strong><\/p>\n

In order to create a real bond with the email subscribers and to win their trust we should personalize our messages as much as possible. We can also divide our contacts in different groups<\/strong> \u2013 loyal customers, potential customers, business travellers and others. That way we can target our emails more successfully.<\/p>\n

5. Optimize for mobile phones<\/strong><\/p>\n

Many people nowadays check their emails on the go with their smartphones. That\u2019s why it is essential to optimize our content for mobile devices<\/strong>. Many platforms for email newsletters offer optimized email templates we can use. It is also good to avoid large images and long paragraphs, to use simple and short sentences and appropriate font.<\/p>\n

Travel Mind<\/strong> specializes in online marketing strategies including email marketing. If you need help creating a successful online presence, don\u2019t hesitate to contact us.<\/p>","protected":false},"excerpt":{"rendered":"

Nowadays there are many tools and channels for online marketing in the travel and tourism industry \u2013 from the compulsory social networks and platforms for online reviews to paid advertising websites, etc. Amid all of them the email marketing can remain in the background but it shouldn\u2019t be. Email marketing for hotels, restaurants and travel agencies is one of the most effective mechanisms for attracting new and retaining regular customers, for brand promotion and increasing direct sales. That\u2019s why we are going to show you the following 5 tips for effective email marketing in the travel industry: 1. Increase your email subscribers organically For a successful online marketing in the travel industry it is important to target our message to the right customers. With email marketing this can be achieved by increasing our subscribers only organically, i.e. with real, interested in travelling people. The voluntary obtained email address ensures that we are communicating with the right person. In order to stimulate our guests to leave their emails we can add the necessary plugin on our website, to put a place for emails on our surveys in the hotel rooms or to ask for them during check out. That way every guest interested in our offers can be added to the list. 2. Create and follow an email marketing schedule The effective email marketing in the travel or related industry is the consistent one. Our strategy should follow a certain time frames and regularity. All that can be done with the help of an email marketing schedule. That is necessary for every hotelier because if we send emails too often we will be annoying. If we do it too rarely, our clients will forget about us. That\u2019s why we should examine how often and when we should send email newsletters. All that depends on our online marketing plan and the content and goals of the emails. 3. Use email automation The good thing about online marketing tools is that many of them can be automated. We have this option with email marketing, too. There are compulsory emails which every subscriber should receive but we can\u2019t send manually every time.\u00a0 Here comes the role of the automated emails \u2013 for new subscription, a week before check-in, after check-out, weekly newsletters, periodic special offers, etc. 4. Use personalized massage In order to create a real bond with the email subscribers and to win their trust we should personalize our messages as much as possible. We can also divide our contacts in different groups \u2013 loyal customers, potential customers, business travellers and others. That way we can target our emails more successfully. 5. Optimize for mobile phones Many people nowadays check their emails on the go with their smartphones. That\u2019s why it is essential to optimize our content for mobile devices. Many platforms for email newsletters offer optimized email templates we can use. It is also good to avoid large images and long paragraphs, to use simple and short sentences and appropriate font. Travel Mind specializes in online marketing strategies including email marketing. If you need help creating a successful online presence, don\u2019t hesitate to contact us.<\/p>","protected":false},"author":1,"featured_media":4643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[74,27],"class_list":["post-5012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-email","tag-marketing"],"yoast_head":"\n5 tips for effective email marketing in the travel industry<\/title>\n<meta name=\"description\" content=\"Email marketing for hotels, restaurants and travel agencies is one of the most effective mechanisms for attracting new and retaining regular customers, for brand promotion and increasing direct sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kzankov.com\/en\/effective-email-marketing-in-the-travel-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tips for effective email marketing in the travel industry\" \/>\n<meta property=\"og:description\" content=\"Email marketing for hotels, restaurants and travel agencies is one of the most effective mechanisms for attracting new and retaining regular customers, for brand promotion and increasing direct sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kzankov.com\/en\/effective-email-marketing-in-the-travel-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Konstantin Zankov\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kzankov\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kzankov\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-10T07:04:54+00:00\" \/>\n<meta name=\"author\" content=\"K. Zankov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kzankov\" \/>\n<meta name=\"twitter:site\" content=\"@kzankov\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"K. Zankov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kzankov.com\/en\/effective-email-marketing-in-the-travel-industry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kzankov.com\/en\/effective-email-marketing-in-the-travel-industry\/\"},\"author\":{\"name\":\"K. 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