{"id":4345,"date":"2015-07-13T09:08:55","date_gmt":"2015-07-13T09:08:55","guid":{"rendered":"http:\/\/travelmind.eu\/?p=4345"},"modified":"2015-07-13T09:08:55","modified_gmt":"2015-07-13T09:08:55","slug":"facebook-for-hoteliers-5-key-trends","status":"publish","type":"post","link":"https:\/\/kzankov.com\/en\/facebook-for-hoteliers-5-key-trends\/","title":{"rendered":"Facebook for Hoteliers \u2013 5 key trends"},"content":{"rendered":"

\"facebook-for-hoteliers\"<\/a><\/p>\n

No matter if you are manager or owner of small family hotel or famous beach resort, the one thing you should definitely do for your online presence is to be on Facebook \u2013 the biggest social network in the world. With its 1,4 bln users in 2015 Facebook is the perfect place to connect with your previous and present guests and to attract new visitors.<\/p>\n

But only running a Facebook page for your hotel is not quite enough in order to turn the social media in a profitable marketing tool. You need to create a good strategy for your online presence which should follow the 5 key Facebook trends for hoteliers<\/b>. Here they are:<\/p>\n

Visuals rule Facebook<\/b><\/h3>\n

If you should change one thing in your Facebook strategy, it is to add even more catchy visuals in your posts. Photos, galleries and short videos will become more and more important because of the huge information flows in people\u2019s everyday life. Users are more attracted to visuals because their message is easier to convert.<\/p>\n

Show what happens behind the scenes<\/b><\/h3>\n

Facebook is not exactly a promotion tool. You should not use it to only offer your products and services. You need to create deeper connection with your fans. You can do that with showing them what happens behind the scenes in your hotel. Show them that behind the virtual presence real people there are real people and real stories.<\/p>\n

Don\u2019t be afraid to pay Facebook<\/b><\/h3>\n

Facebook is showing less and less companies\u2019 content on users feed in order to increase the quality of content and to stimulate paid content. In order to keep up with Facebook\u2019s pace you shouldn\u2019t be afraid to pay for promote your posts and reach broader audience.<\/p>\n

The data shows that Facebook ads become more successful. There was a significant increase in CTR during the first quarter of 2015 \u2013 with 17%, compared to the previous quarter and with 260% compared to the first quarter of 2014.<\/p>\n

Facebook reputation matters<\/b><\/h3>\n

Leaving hotel reviews on Facebook is easy. Furthermore, people love to share where they spent pictures from their holiday on the social network so it\u2019s a great way to use their content in order to build a good reputation for your hotel. You can stimulate people to share photos on Facebook and review your hotel with a contest or a complimentary threat. That way your potential guests can see how well your guests spend their time in your hotel.<\/p>\n

Quality over quantity<\/b><\/h3>\n

We can repeat this one over and over again and it will never get old. Newsfeeds are full of content and people are not attention on every post they see. You have to make sure you post quality stuff in order to engage users with your content.<\/p>\n

The key to create a long lasting online relationship with your Facebook fans and turning them into real guests is in the right marketing strategy. The social network should definitely be part of your online presence but it should be developed in an engaging and thoughtful way.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

No matter if you are manager or owner of small family hotel or famous beach resort, the one thing you should definitely do for your online presence is to be on Facebook \u2013 the biggest social network in the world. With its 1,4 bln users in 2015 Facebook is the perfect place to connect with your previous and present guests and to attract new visitors. But only running a Facebook page for your hotel is not quite enough in order to turn the social media in a profitable marketing tool. You need to create a good strategy for your online presence which should follow the 5 key Facebook trends for hoteliers. Here they are: Visuals rule Facebook If you should change one thing in your Facebook strategy, it is to add even more catchy visuals in your posts. Photos, galleries and short videos will become more and more important because of the huge information flows in people\u2019s everyday life. Users are more attracted to visuals because their message is easier to convert. Show what happens behind the scenes Facebook is not exactly a promotion tool. You should not use it to only offer your products and services. You need to create deeper connection with your fans. You can do that with showing them what happens behind the scenes in your hotel. Show them that behind the virtual presence real people there are real people and real stories. Don\u2019t be afraid to pay Facebook Facebook is showing less and less companies\u2019 content on users feed in order to increase the quality of content and to stimulate paid content. In order to keep up with Facebook\u2019s pace you shouldn\u2019t be afraid to pay for promote your posts and reach broader audience. The data shows that Facebook ads become more successful. There was a significant increase in CTR during the first quarter of 2015 \u2013 with 17%, compared to the previous quarter and with 260% compared to the first quarter of 2014. Facebook reputation matters Leaving hotel reviews on Facebook is easy. Furthermore, people love to share where they spent pictures from their holiday on the social network so it\u2019s a great way to use their content in order to build a good reputation for your hotel. You can stimulate people to share photos on Facebook and review your hotel with a contest or a complimentary threat. That way your potential guests can see how well your guests spend their time in your hotel. Quality over quantity We can repeat this one over and over again and it will never get old. Newsfeeds are full of content and people are not attention on every post they see. You have to make sure you post quality stuff in order to engage users with your content. The key to create a long lasting online relationship with your Facebook fans and turning them into real guests is in the right marketing strategy. The social network should definitely be part of your online presence but it should be developed in an engaging and thoughtful way.  <\/p>","protected":false},"author":1,"featured_media":4344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-4345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog_en"],"yoast_head":"\nFacebook for Hoteliers \u2013 5 key trends - Konstantin Zankov<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kzankov.com\/en\/facebook-for-hoteliers-5-key-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook for Hoteliers \u2013 5 key trends\" \/>\n<meta property=\"og:description\" content=\"No matter if you are manager or owner of small family hotel or famous beach resort, the one thing you should definitely do for your online presence is to be on Facebook \u2013 the biggest social network in the world. With its 1,4 bln users in 2015 Facebook is the perfect place to connect with your previous and present guests and to attract new visitors. But only running a Facebook page for your hotel is not quite enough in order to turn the social media in a profitable marketing tool. You need to create a good strategy for your online presence which should follow the 5 key Facebook trends for hoteliers. Here they are: Visuals rule Facebook If you should change one thing in your Facebook strategy, it is to add even more catchy visuals in your posts. Photos, galleries and short videos will become more and more important because of the huge information flows in people\u2019s everyday life. Users are more attracted to visuals because their message is easier to convert. Show what happens behind the scenes Facebook is not exactly a promotion tool. You should not use it to only offer your products and services. You need to create deeper connection with your fans. You can do that with showing them what happens behind the scenes in your hotel. Show them that behind the virtual presence real people there are real people and real stories. Don\u2019t be afraid to pay Facebook Facebook is showing less and less companies\u2019 content on users feed in order to increase the quality of content and to stimulate paid content. In order to keep up with Facebook\u2019s pace you shouldn\u2019t be afraid to pay for promote your posts and reach broader audience. The data shows that Facebook ads become more successful. There was a significant increase in CTR during the first quarter of 2015 \u2013 with 17%, compared to the previous quarter and with 260% compared to the first quarter of 2014. Facebook reputation matters Leaving hotel reviews on Facebook is easy. Furthermore, people love to share where they spent pictures from their holiday on the social network so it\u2019s a great way to use their content in order to build a good reputation for your hotel. You can stimulate people to share photos on Facebook and review your hotel with a contest or a complimentary threat. That way your potential guests can see how well your guests spend their time in your hotel. Quality over quantity We can repeat this one over and over again and it will never get old. Newsfeeds are full of content and people are not attention on every post they see. You have to make sure you post quality stuff in order to engage users with your content. The key to create a long lasting online relationship with your Facebook fans and turning them into real guests is in the right marketing strategy. The social network should definitely be part of your online presence but it should be developed in an engaging and thoughtful way.  \" \/>\n<meta property=\"og:url\" content=\"https:\/\/kzankov.com\/en\/facebook-for-hoteliers-5-key-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Konstantin Zankov\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kzankov\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/kzankov\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-13T09:08:55+00:00\" \/>\n<meta name=\"author\" content=\"K. Zankov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kzankov\" \/>\n<meta name=\"twitter:site\" content=\"@kzankov\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"K. Zankov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/\"},\"author\":{\"name\":\"K. Zankov\",\"@id\":\"https:\/\/kzankov.com\/#\/schema\/person\/83c2f8f588d0098497dfdef7c3f5e101\"},\"headline\":\"Facebook for Hoteliers \u2013 5 key trends\",\"datePublished\":\"2015-07-13T09:08:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/\"},\"wordCount\":510,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kzankov.com\/#\/schema\/person\/83c2f8f588d0098497dfdef7c3f5e101\"},\"image\":{\"@id\":\"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"blog_EN\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/\",\"url\":\"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/\",\"name\":\"Facebook for Hoteliers \u2013 5 key trends - Konstantin Zankov\",\"isPartOf\":{\"@id\":\"https:\/\/kzankov.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2015-07-13T09:08:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kzankov.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook for Hoteliers \u2013 5 key trends\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kzankov.com\/#website\",\"url\":\"https:\/\/kzankov.com\/\",\"name\":\"Konstantin Zankov\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/kzankov.com\/#\/schema\/person\/83c2f8f588d0098497dfdef7c3f5e101\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kzankov.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/kzankov.com\/#\/schema\/person\/83c2f8f588d0098497dfdef7c3f5e101\",\"name\":\"K. Zankov\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kzankov.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/kzankov.com\/wp-content\/uploads\/2025\/07\/cropped-kzankov-vectorized.png\",\"contentUrl\":\"https:\/\/kzankov.com\/wp-content\/uploads\/2025\/07\/cropped-kzankov-vectorized.png\",\"width\":512,\"height\":512,\"caption\":\"K. Zankov\"},\"logo\":{\"@id\":\"https:\/\/kzankov.com\/#\/schema\/person\/image\/\"},\"sameAs\":[\"https:\/\/kzankov.com\",\"https:\/\/www.facebook.com\/kzankov\",\"https:\/\/www.instagram.com\/kzankov\",\"https:\/\/www.linkedin.com\/in\/kzankov\",\"https:\/\/x.com\/kzankov\"],\"url\":\"https:\/\/kzankov.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Facebook for Hoteliers \u2013 5 key trends - Konstantin Zankov","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kzankov.com\/en\/facebook-for-hoteliers-5-key-trends\/","og_locale":"en_US","og_type":"article","og_title":"Facebook for Hoteliers \u2013 5 key trends","og_description":"No matter if you are manager or owner of small family hotel or famous beach resort, the one thing you should definitely do for your online presence is to be on Facebook \u2013 the biggest social network in the world. With its 1,4 bln users in 2015 Facebook is the perfect place to connect with your previous and present guests and to attract new visitors. But only running a Facebook page for your hotel is not quite enough in order to turn the social media in a profitable marketing tool. You need to create a good strategy for your online presence which should follow the 5 key Facebook trends for hoteliers. Here they are: Visuals rule Facebook If you should change one thing in your Facebook strategy, it is to add even more catchy visuals in your posts. Photos, galleries and short videos will become more and more important because of the huge information flows in people\u2019s everyday life. Users are more attracted to visuals because their message is easier to convert. Show what happens behind the scenes Facebook is not exactly a promotion tool. You should not use it to only offer your products and services. You need to create deeper connection with your fans. You can do that with showing them what happens behind the scenes in your hotel. Show them that behind the virtual presence real people there are real people and real stories. Don\u2019t be afraid to pay Facebook Facebook is showing less and less companies\u2019 content on users feed in order to increase the quality of content and to stimulate paid content. In order to keep up with Facebook\u2019s pace you shouldn\u2019t be afraid to pay for promote your posts and reach broader audience. The data shows that Facebook ads become more successful. There was a significant increase in CTR during the first quarter of 2015 \u2013 with 17%, compared to the previous quarter and with 260% compared to the first quarter of 2014. Facebook reputation matters Leaving hotel reviews on Facebook is easy. Furthermore, people love to share where they spent pictures from their holiday on the social network so it\u2019s a great way to use their content in order to build a good reputation for your hotel. You can stimulate people to share photos on Facebook and review your hotel with a contest or a complimentary threat. That way your potential guests can see how well your guests spend their time in your hotel. Quality over quantity We can repeat this one over and over again and it will never get old. Newsfeeds are full of content and people are not attention on every post they see. You have to make sure you post quality stuff in order to engage users with your content. The key to create a long lasting online relationship with your Facebook fans and turning them into real guests is in the right marketing strategy. The social network should definitely be part of your online presence but it should be developed in an engaging and thoughtful way.  ","og_url":"https:\/\/kzankov.com\/en\/facebook-for-hoteliers-5-key-trends\/","og_site_name":"Konstantin Zankov","article_publisher":"https:\/\/www.facebook.com\/kzankov","article_author":"https:\/\/www.facebook.com\/kzankov","article_published_time":"2015-07-13T09:08:55+00:00","author":"K. Zankov","twitter_card":"summary_large_image","twitter_creator":"@kzankov","twitter_site":"@kzankov","twitter_misc":{"Written by":"K. Zankov","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/#article","isPartOf":{"@id":"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/"},"author":{"name":"K. Zankov","@id":"https:\/\/kzankov.com\/#\/schema\/person\/83c2f8f588d0098497dfdef7c3f5e101"},"headline":"Facebook for Hoteliers \u2013 5 key trends","datePublished":"2015-07-13T09:08:55+00:00","mainEntityOfPage":{"@id":"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/"},"wordCount":510,"commentCount":0,"publisher":{"@id":"https:\/\/kzankov.com\/#\/schema\/person\/83c2f8f588d0098497dfdef7c3f5e101"},"image":{"@id":"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/#primaryimage"},"thumbnailUrl":"","articleSection":["blog_EN"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/","url":"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/","name":"Facebook for Hoteliers \u2013 5 key trends - Konstantin Zankov","isPartOf":{"@id":"https:\/\/kzankov.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/#primaryimage"},"image":{"@id":"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/#primaryimage"},"thumbnailUrl":"","datePublished":"2015-07-13T09:08:55+00:00","breadcrumb":{"@id":"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/kzankov.com\/facebook-for-hoteliers-5-key-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kzankov.com\/"},{"@type":"ListItem","position":2,"name":"Facebook for Hoteliers \u2013 5 key trends"}]},{"@type":"WebSite","@id":"https:\/\/kzankov.com\/#website","url":"https:\/\/kzankov.com\/","name":"Konstantin Zankov","description":"","publisher":{"@id":"https:\/\/kzankov.com\/#\/schema\/person\/83c2f8f588d0098497dfdef7c3f5e101"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kzankov.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/kzankov.com\/#\/schema\/person\/83c2f8f588d0098497dfdef7c3f5e101","name":"K. Zankov","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kzankov.com\/#\/schema\/person\/image\/","url":"https:\/\/kzankov.com\/wp-content\/uploads\/2025\/07\/cropped-kzankov-vectorized.png","contentUrl":"https:\/\/kzankov.com\/wp-content\/uploads\/2025\/07\/cropped-kzankov-vectorized.png","width":512,"height":512,"caption":"K. Zankov"},"logo":{"@id":"https:\/\/kzankov.com\/#\/schema\/person\/image\/"},"sameAs":["https:\/\/kzankov.com","https:\/\/www.facebook.com\/kzankov","https:\/\/www.instagram.com\/kzankov","https:\/\/www.linkedin.com\/in\/kzankov","https:\/\/x.com\/kzankov"],"url":"https:\/\/kzankov.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/kzankov.com\/en\/wp-json\/wp\/v2\/posts\/4345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kzankov.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kzankov.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kzankov.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kzankov.com\/en\/wp-json\/wp\/v2\/comments?post=4345"}],"version-history":[{"count":0,"href":"https:\/\/kzankov.com\/en\/wp-json\/wp\/v2\/posts\/4345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kzankov.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/kzankov.com\/en\/wp-json\/wp\/v2\/media?parent=4345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kzankov.com\/en\/wp-json\/wp\/v2\/categories?post=4345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kzankov.com\/en\/wp-json\/wp\/v2\/tags?post=4345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}