We all know how important digital marketing is today. That is due to the fact that tourists are online in the whole process of the consumer experience. At first, they look for information about the destination they want to visit, read reviews and comments from other tourists before they make their choice; they check the sites and social media profiles of the different tour operators and hotels, read their tips and tricks related to a specific destination… and so on until they finally choose and save their dream travel!
We are proud that for the second consecutive year a client of ours, this time in the face of Nikona Travel, won the “Digital Masters” Award for effective digital marketing in the sphere of tourism, a part of The Annual Awards by “Vacation and Spa Expo 2019”! This award was presented for the first time at the last year’s edition of the exposition and is a new category amongst the traditional awards at the tourism exchange. Distinguishing yourself with your digital strategy isn’t easy nowadays, as every business is online and strives to be more attractive than the others. We shouldn’t forget though that apart from attractive, digital marketing should be first and foremost effective and helping us realise the goals we have set for ourselves.
We thank Nikona Travel and all our clients for their trust! It is a pleasure for us to work together and we are confident that we will achieve even more success in the future!
We are happy that for almost 10 years we we have been able to fulfill our mission and help tourism businesses in Bulgaria to be even more successful, following the global trends and developing our activities even better and more effectively.